Discover America Denmark organizes 3-4 events a year - both professional and social. Our main purpose is to promote travel to America and to create settings where the tourism industry can network and exchange business opportunities with each other.
Among others, the events include the USA Travel Show - the largest B2B workshop in Scandinavia to focus on America, and the Danish B2C Travel Show "Ferie for Alle" in MCH Herning, where Discover America Denmark helps gather American exhibitors to be part of the four-day B2C show.
Members of Discover America Denmark can participate free of charge, or to a reduced rate, as activities and marketing are funded by membership fees and sponsorships.
From our events, you can expect to meet enthusiastic suppliers and to be inspired by undiscovered and well-known destinations in the USA.
We look forward to welcome you to our events where we have created the right atmosphere for you to develop your business relations. Below, you can find an overview of our upcoming and previous events.
UPCOMING
September 21-24., 2026
Together with Brand USA, Discover America Denmark is once again bringing the U.S. travel industry to the Nordics through the 2026 edition of the Brand USA / Discover America Nordic Roadshow. From September 21.–24., the roadshow will visit Helsinki, Stockholm, Copenhagen and Oslo, bringing together destinations, airlines and tourism partners with key Nordic travel trade professionals for evenings focused on networking, inspiration and business development. Read more here.
Contact Karin Gert Nielsen for inquiries and registration kgn@atlanticlink.net.
This year's exhibitors
Dates:
September 21, 2026
Discover America Nordic Roadshow, Helsinki
September 22, 2026
Discover America Nordic Roadshow, Stockholm
September 23, 2026
Discover America Nordic Roadshow, Copenhagen
September 24, 2026
Discover America Nordic Roadshow, Oslo
Exhibitor fee:
• Members: 1,200 USD + 25% VAT (if applicable)*
• Non-members: 1,500 USD + 25% VAT (if applicable)*
Included:
Participation for 1 representative per event
• Additional representative: 100 USD per event
• Additional brand: 500 USD per event
Please note: Travel expenses are not included.
Air Canada, Choose Chicago, Cruise America, Dallas CVB, Experience Kissimmee, Fort Myers, Fredericksburg CVB, Icelandair, Kennedy Space Center Visitor Complex, KLM, DELTA & Air France, Mammoth Lakes, Marseilles Hotel, New York State Division of Tourism - I LOVE NY, North Dakota Tourism, Port of Seattle, Rockefeller Center, SAS, Sheridan, Travel South, Universal Destinations & Experiences, Utah Office of Tourism, Visit California, Visit Mississippi, WestJet, Wyoming Office of Tourism, Yosemite Mariposa County.
PREVIOUS
This year marks the 70 Year Anniversary of the Polar Air Route between Europe and Los Angeles operated by SAS, which started on November 15th, 1954. A half-day event will took place at CPH Airport, culminating in the departure of flight SK 931 to LAX. VIP attendees included C-level executives, the US Ambassador, and key media.
More than 50 agents from the Mid-Sweden region attended the annual Discover America Sweden workshop that took place in Gothenburg to connect with U.S. destinations.
In partnership with Icelandair, Discover America Denmark hosted an insightful evening with Miriam Zesler, news anchor at TV2 Nyhederne, for a talk about her coverage of the U.S. election. It was a very enlightening evening, with an engaged audience contributing with a lot of questions for Miriam.
For the upcoming PHL-CPH route, operated by American Airlines, we invited the travel trade industry for an event in Copenhagen, at beautiful 5* hotel Manon Les Suites. In an unformal setting, Atlantic Link & Philadelphia CVB presented the many possibilities in Philadelphia.
USA Travel Show is Discover America Denmark's annual signature event. Exhibitors from all corners of America participate in a two day program with lots of opportunities for business and networking with Scandinavian travel agents and media.
Check www.usatravelshow.dk for more info.
Halloween is one of the American traditions that has become a great success in the Nordic region.
We invited the travel trade industry in Copenhagen to celebrate halloween, together with great partners representing car rental, airlines and other suppliers with relations to America.
At this year's USA Travel Show, more than 50 exhibitors from the United States met with Scandinavian travel agents and media for a day filled with B2B workshop, Nordic market update, press conferences, one-on-one meetings, and plenty of opportunities to network and do business.
One of the oldest amusement parks in the world, Tivoli Gardens, has long been a highlight of visits to the Danish capital. During this festive day we will bring USA to Tivoli to celebrate Independence Day and everybody is invited to come join this event. Contact us if you want to know more.
USA Travel Show is Discover America Denmark's annual signature event. Exhibitors from all corners of America participate in a full day program with lots of opportunities for business and networking with Scandinavian travel agents and media. Check www.usatravelshow.dk
May 4 at 4 pm – mark your calendars for a webinar with Sherry Rupert, CEO of the American Indian Alaska Native Tourism Association (AIANTA). Join us to discover landscapes, histories, cultures, unique experiences, art and people of the USA’s Indian Country. Invitations to the webinar coming soon.
FDM is a member of Discover America Denmark. Each year they organize the only and largest B2C event in Denmark focusing on USA as a travel destination with more than 40 exhibitors and 3.000+ visitors.
At this year's USA Travel Show, more than 60 exhibitors from the United States met with +250 Scandinavian travel agents and media for a day filled with B2B workshop, Nordic market update, press conferences, one-on-one meetings, and plenty of opportunities to network and do business.
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